<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>SEINō blog</title><description>Practical articles for understanding CRM marketing performance: metrics, reporting, tools and comparisons.</description><link>https://www.seino.ai/</link><item><title>Email analytics tools: how to choose the right setup for your CRM team</title><link>https://www.seino.ai/blog/email-analytics-tools/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-analytics-tools/</guid><description>A practical guide to email analytics tools: what each type measures, where the numbers differ, and how to test a setup with your own campaign data.</description><pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate><category>Tools</category><author>Kevin Steba</author></item><item><title>Send Date vs Event Date: Which Should You Use?</title><link>https://www.seino.ai/blog/send-date-vs-event-date/</link><guid isPermaLink="true">https://www.seino.ai/blog/send-date-vs-event-date/</guid><description>See how send date and event date change an email campaign report, when to use each, and why results can differ across reporting periods.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate><category>Guides</category><author>Kevin Steba</author></item><item><title>Email Marketing Audit: A Practical 5-Part Checklist</title><link>https://www.seino.ai/blog/email-marketing-audit/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-marketing-audit/</guid><description>Audit email performance, content, design, deliverability, and automations with a checklist that turns findings into clear next steps.</description><pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate><category>Guides</category><author>Kevin Steba</author></item><item><title>Email Click-Through Rate: How to Calculate and Improve It</title><link>https://www.seino.ai/blog/email-click-through-rate/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-click-through-rate/</guid><description>Learn how to calculate email click-through rate, distinguish unique clickers from total clicks and click-to-open rate, and find what to improve.</description><pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate><category>Metrics</category><author>Kevin Steba</author></item><item><title>Email Conversion Rate: How to Calculate and Improve It</title><link>https://www.seino.ai/blog/email-conversion-rate/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-conversion-rate/</guid><description>Learn what email conversion rate measures, how to calculate it, why reports differ, and how to improve the result you care about.</description><pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate><category>Metrics</category><author>Kevin Steba</author></item><item><title>5 Email Marketing Dashboard Examples for Better Decisions</title><link>https://www.seino.ai/blog/email-marketing-dashboard/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-marketing-dashboard/</guid><description>See five practical email marketing dashboard examples in SEINō, from campaign performance and revenue to list growth, conversion, and campaign rankings.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate><category>Guides</category><author>Kevin Steba</author></item><item><title>13 Key Email Marketing KPIs &amp; Metrics to Track Your Performance</title><link>https://www.seino.ai/blog/email-marketing-kpis/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-marketing-kpis/</guid><description>Unlock the power of email marketing with this ultimate guide on 13 email marketing KPIs and metrics: learn how to optimize your campaigns.</description><pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate><category>Metrics</category><author>Kevin Steba</author></item><item><title>How to Create an Effective Email Marketing Report With SEINō</title><link>https://www.seino.ai/blog/email-marketing-report/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-marketing-report/</guid><description>Follow these five easy steps to create your email marketing report and get the most out of your email strategy and budget.</description><pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate><category>Guides</category><author>Kevin Steba</author></item><item><title>SEINō an alternative to Power BI, Tableau, or Looker Studio?</title><link>https://www.seino.ai/blog/seino-an-alternative-to-power-bi-tableau-or-looker-studio/</link><guid isPermaLink="true">https://www.seino.ai/blog/seino-an-alternative-to-power-bi-tableau-or-looker-studio/</guid><description>Discover how CRM teams gain real-time insights and self-service analytics, without IT delays.</description><pubDate>Sun, 17 May 2026 00:00:00 GMT</pubDate><category>Comparisons</category><author>Kevin Steba</author></item><item><title>Email on Acid Vs Litmus: Our 2024 Comparison</title><link>https://www.seino.ai/blog/email-on-acid-vs-litmus/</link><guid isPermaLink="true">https://www.seino.ai/blog/email-on-acid-vs-litmus/</guid><description>Read a detailed Email on Acid vs Litmus comparison with the key features, pricing, integration details and user scores for both solutions.</description><pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate><category>Comparisons</category><author>Kevin Steba</author></item></channel></rss>