6 Best Adverity Alternatives & Competitors for Email Marketing

Adverity is a good data integration platform for connecting, managing and sharing information across various departments. With its library of over 600 connectors, you can easily create a single source of truth for your business performance.

However, this solution can be too complex for some users. Some customer reviews mention a lot of data being pulled in is gathering dust. This can easily get overwhelming. Plus, how do you know where to start analyzing all that data, let alone acting on it? 

What if you need to drill down into the nitty gritty of data-driven email marketing to optimize your strategies, get the most conversions and improve ROI from your email campaigns? Well, here are some Adverity alternatives to consider when you want to focus on improving your email campaign performance or enrich the Adverity data set.

6 best Adverity alternatives & competitors: An overview

SEINō

https://youtu.be/SmCl8fN3VF0

We are biased, of course, but we truly believe SEINō is one of the best Adverity alternatives for email analytics. Why, you may ask? This email analytics tool allows you to dive deeper into your campaigns than other marketing tools and do it faster, improving your productivity by 90%.

SEINō provides real-time email marketing data plus behavioral information on your subscribers. This lets you create personalized, always-relevant messages that engage customers and boost retention scores. You can also easily pinpoint areas for improving your marketing strategy. Use SEINō to monitor your list growth and segment subscribers to create ultra-specific campaigns for each target group.

The system has extensive customizability options, enabling businesses to tailor their email marketing analysis efforts to specific needs and preferences. SEINō turns raw data into clear visuals that help you understand what's going on without a steep learning curve or need for technical knowledge.

The main email marketing metrics you can find on our email marketing dashboard include:

• Conversion rate
• Revenue (overall, per session and email)
• Session duration
• Email bounce rate
• Open rate
• Sent all and sent unique
• Average order number
• Complaint rate
• Email deliverability
• Email unsubscribe rate
• List growth rate
• Forwarding rate
• Email click-through rate

Features

• A/B testing – send two campaigns to the same audience or the same email to different audiences
• Advanced segmentation and reporting tools
• Benchmarking campaigns in one reporting view to compare their results
• Transactional metrics tracking, including the number of transactions, revenue per email, total revenue and average order value
• Grouping, pivoting and filtering data for intuitive organization
• Alerts that notify you when your marketing results start looking concerningly
• Data visualization tool with dashboards and graphs
• Option to set specific targets for each metric
• Easy data export and sharing
• Integrations with ESPs such as Deployteq, Selligent, Salesforce Marketing Cloud, Klaviyo, ActiveCampaign, Braze etc., plus web analytics tools like Google Analytics and data warehouses like BigQuery

Pricing

• Basic: €59/month or €590/year for up to 50,000 email sends
• Standard: €129/month or €1,290/year for up to 250,000 email sends
• Pro: €199/month or €1,990/year for up to 1,500,000 email sends
• Enterprise: €499/month or €4,990/year for unlimited email sends

We offer a free 30-day trial, giving you plenty of time to test all SEINō functionalities.

Case studies

Here are some customer stories that illustrate how SEINō can elevate email marketing:

• Temeer Group: A fashion brand owner juggling physical and online stores used to waste time manually copying information from multiple data sources to create insightful email reports. SEINō automates this with always up-to-date reports and insightful data analytics. The Temeer team allocates this saved time to A/B testing to make their campaigns more customer-oriented.

• Glanbia: After partnering with us, Glanbia, the world's largest sports supplement seller, saves 16 hours weekly on data input and organization. SEINō gives Glanbia real-time insights into all aspects of their email marketing campaigns, including transaction and revenue details.

Supermetrics

Supermetrics is a marketing intelligence platform that enables businesses to consolidate data from various marketing and sales solutions such as Facebook Ads, Instagram or Shopify to create a single source of truth. This data can be presented in a reporting, analytics or storage platform (Destinations) like spreadsheets, business intelligence tools, data visualization platforms or data warehouses.

The key advantages of this software include granular data extraction, direct data transfers to chosen destinations and avoiding storing information in third-party locations. Supermetrics simplifies data governance and analytics with user-friendly features, making it accessible without advanced technical knowledge.

Features

• Email performance tracking
• Data visualization options
• Real-time data monitoring and analysis
• Automated reporting process
• Custom fields, table groups and metrics
• Merging information from different sources
• Integration with Google Sheets, Looker Studio, Excel, BigQuery, GA4, Adtraction and more

Pricing

Supermetrics pricing depends on the destination you want to use.

Here are the ones for Google Sheets, Excel, Power BI and Looker Studio:

• Essential: From €29/month for one destination and four data sources
• Core: From €159/month for one destination and 26 data sources
• Super: From €999/month for two destinations and 54 data sources
• Enterprise: Custom pricing, three+ destinations and data warehousing

Case studies

Supermetrics helped McCann Central, a marketing agency, streamline reporting and consolidate data from multiple sources. Instead of spending every day of the year on manual reporting, they now save roughly 240 days, leading to improved efficiency and more time to handle client issues.

See also: Supermetrics alternatives

Funnel.io

Funnel.io is a comprehensive marketing data platform that centralizes and examines all your data in one location. It provides clean, accurate, updated information for understanding marketing performance. The data mapping solution makes reporting easier by collecting data from various platforms, including advertising, analytics, CRM and email.

Funnel.io applies recommended and customizable rules to transform data. It also instantly sends data to visualization apps and data warehouses.

Features

• Data import/export
• Search/filter capabilities
• Data connectors
• User-friendly drag-and-drop interface
• Automated marketing reports
• Data warehouse
• Email performance tracking, including bounces, clicks, opens, click-through rates, sent and not sent
• Integrations include ActiveCampaign, HubSpot, Klaviyo, SendGrid, Google Analytics, Google Sheets, Microsoft Power BI and Airtable

Pricing

The Funnel.io Starter plan is free for up to three connectors and 350 flexpoints (connectors and data destinations). When you exceed that number, you pay a different price for each additional flexpoint, depending on the features you need:

• Starter: €1.08/flexpoint/month
• Business: €1.35/flexpoint/month (minimum 500 flexpoints for €675)
• Enterprise: €1.80/flexpoint/month

Case studies

Sephora worked with Funnel.io to solve the challenge of data sources scattered across Europe's marketing teams. The central data management executives had to wait for the marketing reports before they could start analyzing them and improving strategies. They now save hours weekly on these processes, which became fully automated. Plus, everyone in the company has access to the same information instantly, reducing wait times.

See also: Funnel.io competitors

Salesforce Marketing Cloud (Datorama)

Salesforce Marketing Cloud (previously Datorama) offers a suite of email analytics tools designed to measure and enhance the performance of your campaigns. Marketing Cloud Intelligence includes solutions for measuring subscriber engagement and managing data.

You can create customized reports and dashboards to track email performance and measure the impact of your campaigns, improving future strategies based on AI analysis of historical data.

Einstein Marketing Insights is Datorama's AI model that gives smart recommendations, helping marketers optimize campaigns, improve engagement and boost email conversion rates.

Features

• Campaign performance metrics with custom email marketing KPIs
• Engagement metrics
• Subscriber profiles
• AI-driven insights
• Universal AI connector to every data source
• Pivoting tables for easier data comparisons and custom reports
• API connector library with over 170 CRM, advertising, commerce and database vendors

Pricing

Salesforce Marketing Cloud offers multiple tools and add-ons, each with individual pricing. Marketing Cloud Intelligence (Datorama) has three tiers:

• Starter: $3,000/org/month for 10 users and 3M data rows
• Growth: $10,000/org/month for 20 users and 20M data rows
• Plus: Custom price for 80 users and 100M data rows

Case studies

Salesforce helps Mascoma Bank understand its customers better with the data integration tool. Marketing Cloud connects multiple sources (email, CRM, banking and more) to give a holistic view of customer profiles, complete with behavioral and transactional information. This shows Mascoma Bank client needs and preferences and identifies cross- or upselling opportunities, all in reduced time.

See also: Salesforce Marketing Cloud alternatives or Datorama competitors

Email on Acid

Email on Acid is a platform for testing emails, optimizing marketing campaigns and improving email deliverability. It offers comprehensive tools that ensure your emails display correctly and effectively engage recipients. The platform provides unlimited email previews and content-checking features, covering inbox display, links, images and accessibility. Higher-tier pricing plans also include spam testing for both B2B and B2C emails.

Email on Acid helps distinguish between transactional emails and newsletters, allowing for more accurate data visualization and insights. The tool also features heatmaps to analyze subscriber engagement and set thresholds to measure how thoroughly recipients read your emails.

Features

• Engagement tracking
• Email previews and content checking
• Transactional email and newsletter separation
• Heatmaps for engagement analysis
• Spam testing for B2B and B2C emails
• Integration with Campaign Monitor, Mailchimp, SendGrid and more

Pricing

Email on Acid offers a 7-day free trial and three pricing tiers (the amounts below are for annual subscriptions, with 25% discounts):

• The Basics: From $74 per month (only one user, just email previews, no analytics)
• Premium: From $134 per month (up to three users, email analytics included)
• Enterprise: Custom price

Case studies

Email on Acid case studies mostly relate to improved email deliverability and complex campaign testing. In terms of email analytics and campaign performance assessments, they helped Aztek, a digital marketing agency, streamline these processes. Their campaign deployment became faster, while emails were more readable, accessible and comprehensively verified. They increased output volume and email ROI while becoming more agile and ready to scale.

See also: Email on Acid alternatives or Email on Acid vs Litmus

MailCharts

MailCharts is an email analytics platform specifically designed for e-commerce and online stores. It serves as an industry knowledge base. Users can follow industry trends and find inspiration through its library of email designs, subject lines and campaign types, including holiday campaigns.

MailCharts provides a straightforward approach to optimizing email campaigns. The platform's Email Score system evaluates emails based on criteria such as HTML code, mobile optimization and spam filter performance.

MailCharts provides email marketing analytics regarding mobile optimization rates, promotion rates and DKIM and SPF checks. It also allows users to compare their campaigns by benchmarking against top-performing brands within their category. The platform offers insights into the top industry sending times, volumes and subject lines. It also supports A/B testing and gives access to results from previous split tests conducted by similar brands.

Features

• Email scoring
• E-commerce trends and tips
• Benchmarking against competitors
• Database with email samples
• Access to the best sending times, volumes and subject lines in your industry
• A/B testing with access to results from similar tests performed by other brands
• Integrations with email service providers, such as Mailchimp, SendGrid and Constant Contact

Pricing

• Free plan: Thousands of email samples
• Pro: $149/month (+ $49 for each additional user); millions of email samples, trends and benchmarks
• Enterprise: Custom price, unlimited number of users, extensive features

Case studies

MailCharts doesn't feature a case studies page on their website which is understandable due to their specific selling point focused primarily on comparing industry trends to help you build effective email-sending habits. However, we looked at customer comments from user review sites to see what MailCharts clients enjoy. The main advantages are an extensive library of emails and brands you can browse through, notifications about companies' activities and the ability to see how you fare against industry trends.

Adverity alternatives & competitors: Selection criteria

Features

In terms of features, we focused on two main aspects for each campaign and customer data platform:

• Email analytics: The tools on our list track multiple metrics, from basic ones like open rate and CTR to more complex, revenue-related metrics, including average order value and campaign ROI. The program should also have A/B testing options to help refine email marketing strategies, making them resonate with the target audience. Bonus points for customer behavior analysis!
• Integrations: Pick one of the options that connect with your email service provider, marketing automation tools, a web analytics platform and any other software that plays a key role in your email marketing toolset. This automates data transfer and makes manual input redundant.

Pricing

The tools included in our list vary in pricing models, with some being free and others offering a trial or demo version. This lets you test the software's features before purchasing a subscription. Select software that combines pricing that is adequate to the value and feature set it offers.

Case studies

Case studies taken directly from the official web pages of these software providers illustrate precisely what each tool can do for you. They show that users applied the program, and it proved to get them the desired results – which is exactly what we want for you! Alternatively, consider customer reviews (there are plenty of those online) for a firsthand report of the pros and cons of each tool.

Adverity alternatives & competitors: Comparison table

Conclusion

While Adverity is a practical tool for unifying all your business and marketing data into a manageable, holistic view, it leaves you lacking when you want to dive deeper into email performance metrics.

If you need something to enrich your ESP data with subscriber behavior information, transactional email services and a comprehensive analysis of your campaign performance, SEINō would be a great pick. It's affordable and easy to navigate, meaning you can start optimizing your email marketing in no time. The feature set facilitates instant reaction to email-related issues and effective email strategy optimization for visibly better campaign results.

Feel free to schedule a demo call or learn more about SEINō on your own.