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The analytics platform that understands CRM marketing

Built for CRM marketers who want to understand what works and improve what doesn't.

Trusted by 100+ organizations to understand and improve their CRM performance.

Schiphol Schiphol
Notino
Sissy-Boy Sissy-Boy
Mepal Mepal
Fletcher Hotels Fletcher Hotels
Van Gogh Museum
Mandemakers Groep Mandemakers Groep
Customer stories

We felt the pain, so we solved it

You're not the only one dealing with these challenges.

  • Too much time on reporting

    CRM teams spend hours collecting data, building reports and explaining results. That leaves less time to actually improve performance.

  • CRM's value is hard to prove

    Campaign metrics are easy to find. Understanding what changed, why it matters and what to do next is much harder.

  • Waiting on IT for data

    Getting meaningful insights shouldn't require building a reporting infrastructure or depending on analysts for every question.

Connect

Automatically sync your campaign and web analytics data and get instant access to your performance insights.

Learn more about Connect

Understand

Explore campaigns and conversions in one place. Compare what happened over time and find the changes worth looking into.

Learn more about Understand

Monitor

Follow the results your team cares about. Track progress toward your targets and catch changes that need a closer look.

Learn more about Monitor
Target plan On track

Global '26

€8,205,951 of €20,264,082
Revenue · 99% of pace
ActualExpected
Alert All clear

Monitor delivery (service mails)

Send a notification when the average of the metric deliverability (%) is less than 98% in the past 1 day where the dimension Mailing type is Transactional.

30 days agoYesterday
Scheduled insight Email

Monthly performance

1st of the month, 09:00 · CRM team · 4 people
  • Sent 7,574,438, up 8% on August.
  • Revenue €802,306, down 10%.
  • Most of the drop sits in Abandoned Cart (−22%) and Browse Abandonment (−30%).
Alert Fired yesterday

Abandoned Cart revenue

Send a notification when the average of the metric revenue is less than €4,000 in the past 7 days where the dimension Automation is Abandoned Cart.

30 days agoYesterday
Target plan At risk

US 2026

€4,072,403 of €5,460,725
Revenue · 90% of pace
ActualExpected
Annotation 14 Sep 2026

Webshop checkout down 10:00–12:00. Read revenue for this day with that in mind.

Added by CRM team
Alert All clear

Newsletter unsubscribes

Send a notification when the average of the metric unsubscribe rate (%) is greater than 0.4% in the past 7 days where the dimension Mailing type is Bulk.

30 days agoYesterday

We understand your marketing stack

Connect the platforms you already use and bring your CRM performance data together in one place.

Explore integrations

A few practical questions.

Have another question? Get in touch

Who is SEINō for?

SEINō is for CRM marketing teams and agencies whose reporting, analysis or monitoring needs have grown beyond the analytical capacity they can readily access. It is especially relevant when comparing campaigns, segments, brands or periods takes too much manual work.

Is SEINō only for email?

Email is a major current strength. SEINō can bring in other supported sources, including web analytics, to add performance context. The data you can analyze depends on the connected integrations; coverage is not identical across every CRM channel.

How does it work alongside our existing reporting or BI?

SEINō provides a dedicated environment for CRM reporting, exploration and monitoring. It can coexist with internal BI and native platform reporting. If your current setup already answers your questions well, you may not need another analytics tool.

Do we need SQL to explore the data?

No. Data explorer supports filtering, grouping and comparing Dataset data without SQL. Available analysis depends on your connected data and configuration.

What does AI do in SEINō?

AI Insights lets you ask questions using your Workspace's data, compare performance and summarize trends. Scheduled insights can deliver recurring summaries through a configured channel. Use the output to support investigation and judgment; it does not establish what caused a business result.

Can we share reports with colleagues or clients?

Yes. Reports can be private, shared with your Workspace or selected members, or shared publicly as view-only Reports. Choose the sharing level that fits the information and intended audience.

Where is our data hosted and processed?

In the EU, on Google Cloud and Hetzner EU servers, and customer data is not stored outside the EU. Campaign and analytics data is processed in the EU. AI Insights is opt-in and runs on Google Gemini, processed in the EU. The one exception: error monitoring may handle limited account metadata outside the EEA, under Standard Contractual Clauses.

See our subprocessors

Understand and improve your CRM Marketing.

Bring your questions to a demo. We can explore how SEINō fits your data, reporting needs and way of working.

Book a demo