Copernica

Reporting

Klaviyo performance reports

Want to compare your top campaigns from the last 30 days? Just select the date range and we’ll show you opens, clicks, orders, and revenue side by side, including both one-off campaigns and automated flows.

Need to compare how different segments performed? Use your own Klaviyo subscriber data, like country, signup source, or gender, to break down results. You can also filter results by language, product category, or store.

A few examples of what SEINō helps you report on:

• Compare flows vs campaigns in one view
  
• Analyze open and click rates by demographic
  
• Spot underperforming campaigns before they impact revenue
  
• Automatically send reports to stakeholders (daily, weekly, monthly)
  

All without copy-pasting or building custom dashboards. Just clear performance insights, straight from your Klaviyo data.

‍Klaviyo revenue tracking

Klaviyo tracks revenue by attributing purchases back to emails. That’s helpful, but not always complete.

In SEINō, you can display both revenue numbers side by side per campaign. This helps you understand over- or under-attribution and choose which number you trust.

Whether you care about last-click, first-click, or session-based attribution, SEINō gives you the flexibility to decide.

The challenge:

• Revenue is tied to the send date of an email, not the purchase date
  
• Attribution rules are fixed inside Klaviyo and may not match how your business measures performance
  
• If you try to report via the API, totals often don’t match the dashboard
  

SEINō solves this in two ways:

• We pull attributed revenue directly from Klaviyo, so you can track exactly what Klaviyo says an email earned
  
• We let you bring in Google Analytics revenue too, so you can compare what Klaviyo reports with what actually happened on your site
  

‍Klaviyo data visualization

You don’t need to be a data analyst to create a dashboard in SEINō. With our drag-and-drop editor, you can build visual reports from your Klaviyo data:

• Add charts for opens, clicks, revenue, or any custom metric
  
• Group data by campaign, flow, segment, or product
  
• Mix Klaviyo data with other platforms like Google Analytics or Shopify
  
• Customize layouts for different audiences, like your boss, your team, or your client
  

Want to track campaigns sent to Germany over time? Or compare your best flows by revenue per email? Just add a chart. No code needed.

It’s a clean, fast way to turn raw Klaviyo data into visual insights your whole team can understand.

‍Klaviyo database development

Klaviyo gives you access to lists and segments, but it doesn’t show how those audiences are growing or shrinking. You can see current numbers, but not trends.

A healthy email database is about more than how many people you’ve added. It’s about who they are, how they engage, and how that changes over time.

With SEINō, we track your database evolution:

• See how many new subscribers you gained this week, and where they came from
  
• Track segment growth over months or quarters
  
• Understand how key audiences, like VIPs or recent buyers, behave over time
  
• Spot churn before it becomes a problem
  

This gives marketing teams a better understanding of their audience, and how email performance connects to long-term engagement.

‍Klaviyo API integration

Klaviyo has a powerful API, but it’s not always easy to work with, especially if you’re not a developer. The API gives you access to campaigns, flows, subscribers, and events.

But building a reliable integration means dealing with:

• Rate limits, especially on free plans
  
• Data inconsistencies between the UI and the API
  
• Complex JSON responses
  
• Constant API changes and version updates
• Stitching all events together and making the right aggregations

At SEINō, we’ve already done the work for you:

• Hundreds of development hours invested in building and maintaining a robust Klaviyo integration
  
• Daily monitoring to ensure the data stays clean and accurate
  
• A normalized data model so your metrics are consistent and reliable
  

Just connect your Klaviyo account. We handle the rest.

‍Sync Klaviyo events to BigQuery

If your team works with a data warehouse, you probably want Klaviyo data available in your own environment, not just inside a dashboard.

With SEINō, you can:

• Automatically sync your Klaviyo email events, including sends, opens, clicks, and purchases, to your own BigQuery database
  
• Get a clean, query-ready data structure built for analysis
  
• Skip the engineering effort and focus on insights instead
  

Whether you’re sending a few thousand emails or managing billions of events a month, SEINō handles the infrastructure. You get full control over your Klaviyo data, without the overhead.