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Customer.ioReporting
5-minute setup
How to built your own Customer.io reports and dashboards
Why SEINō is the best alternative for Customer.io reporting
Ideal for agencies and global brands
Connect multiple Customer.io accounts — for different brands, stores, or countries — and view them all in a single, clear dashboard. No manual setup, no switching accounts, just instant portfolio reporting.Compare campaigns and automation flows side by side
Track automated journeys and one-off sends in the same view, so you can see exactly which drives the most engagement and revenue.Monitor Subscriber Growth
Track how your Customer.io subscriber lists evolve over time. SEINō visualizes subscriber growth trends by segment, giving you a clear view of how your audience sizes change and develop.Get your historical campaign data out of Customer.io
Use our Customer.io integration to effortlessly pull all your raw campaign data and sync it directly to your BigQuery environment.Set alerts and pro-activly monitor your Customer.io campaigns
Set triggers to monitor your Customer.io campaign performance and get notified if anything is off.
Google Analytics
Combine Customer.io and Google Analytics.
One of the biggest advantages of connecting SEINō with Customer.io is the ability to combine the campaign results with website session data from Google Analytics.
You can even pinpoint which specific products were sold as a result of your emails, giving you actionable insights into which campaigns are driving revenue.
Customer.io performance reports
Want to compare your top campaigns from the last 30 days? Just select the date range and we’ll show you opens, clicks, orders, and revenue side by side, including both one-off campaigns and automated flows.
Need to compare how different segments performed? Use your own Customer.io subscriber data, like country, signup source, or gender, to break down results. You can also filter results by language, product category, or store.
A few examples of what SEINō helps you report on:
- Compare flows vs campaigns in one view
- Analyze open and click rates by demographic
- Spot underperforming campaigns before they impact revenue
- Automatically send reports to stakeholders (daily, weekly, monthly)
All without copy-pasting or building custom dashboards. Just clear performance insights, straight from your Customer.io data.
Klaviyo revenue tracking
Klaviyo tracks revenue by attributing purchases back to emails. That’s helpful, but not always complete.
In SEINō, you can display both revenue numbers side by side per campaign. This helps you understand over- or under-attribution and choose which number you trust.
Whether you care about last-click, first-click, or session-based attribution, SEINō gives you the flexibility to decide.
The challenge:
- Revenue is tied to the send date of an email, not the purchase date
- Attribution rules are fixed inside Klaviyo and may not match how your business measures performance
- If you try to report via the API, totals often don’t match the dashboard
SEINō solves this in two ways:
- We pull attributed revenue directly from Klaviyo, so you can track exactly what Klaviyo says an email earned
- We let you bring in Google Analytics revenue too, so you can compare what Klaviyo reports with what actually happened on your site
Customer.io data visualization
You don’t need to be a data analyst to create a dashboard in SEINō. With our drag-and-drop editor, you can build visual reports from your Customer.io data:
- Mix Customer.io data with other platforms like Google Analytics
- Add charts for opens, clicks, revenue, or any custom metric
- Group data by campaign, flow, segment, or product
- Spot underperforming campaigns before they impact revenue
- Automatically send reports to stakeholders (daily, weekly, monthly)
Want to track campaigns sent to specific markets over time? Or compare your best flows by revenue per email? Just add a chart. No code needed.
It’s a clean, fast way to turn raw Customer.io data into visual insights your whole team can understand.
Customer.io database development
Customer.io gives you access to lists and segments, but it doesn’t show how those audiences are growing or shrinking. You can see current numbers, but not trends.
A healthy email database is about more than how many people you’ve added. It’s about who they are, how they engage, and how that changes over time.
With SEINō, we track your database evolution:
- See how many new Customer.io subscribers you gained this week, and where they came from
- Track Customer.io segment growth over months or quarters
- Understand how key audiences, like VIPs or recent buyers, behave over time
- Spot churn before it becomes a problem
This gives marketing teams a better understanding of their audience, and how email performance connects to long-term engagement.
Klaviyo API integration
Klaviyo has a powerful API, but it’s not always easy to work with, especially if you’re not a developer. The API gives you access to campaigns, flows, subscribers, and events.
But building a reliable integration means dealing with:
- Rate limits, especially on free plans
- Data inconsistencies between the UI and the API
- Complex JSON responses
- Constant API changes and version updates
- Stitching all events together and making the right aggregations
At SEINō, we’ve already done the work for you:
- Hundreds of development hours invested in building and maintaining a robust Klaviyo integration
- Daily monitoring to ensure the data stays clean and accurate
- A normalized data model so your metrics are consistent and reliable
Just connect your Klaviyo account. We handle the rest.
Sync Customer.io events to BigQuery or another data warehouse
If your team works with a data warehouse, you probably want Customer.io data available in your own environment, not just inside a dashboard.
With SEINō, you can:
- Automatically sync your Customer.io email events, including sends, opens, clicks, and purchases, to your own BigQuery database
- Get a clean, query-ready Customer.io data structure built for analysis
- Skip the engineering effort and focus on insights instead
Whether you’re sending a few thousand emails or managing billions of events a month, SEINō handles the infrastructure. You get full control over your Customer.io data, without the overhead.
Frequently asked question about Customer.io reporting
Use cases
Explore how SEINō empowers different roles across your organization to optimize email marketing reporting and analytics.
Email marketer
Get the insights you need to create impactful email campaigns. Seino helps you understand your audience, optimize your strategy, and drive better results with real-time data and automated reporting.
CRM Manager
Integrate Seino with your CRM system to gain a 360-degree view of your customer interactions. Seino helps you optimize email campaigns, improve customer engagement, and make data-driven decisions that enhance retention.
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