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KlaviyoReporting
At SEINō, we’ve built a reporting layer on top of Klaviyo. One that brings clarity, flexibility, and automation to your email performance data.
Whether you manage one brand or many, we make it easy to track what matters, across campaigns, flows, audiences, and revenue sources, without needing developers or spreadsheets.
You can also pull in Google Analytics revenue, making it easy to compare Klaviyo’s reported figures with the revenue tracked on your site in Google Analytics.
5-minute setup
How to built your own Klaviyo reports and dashboards
Why SEINō is the best alternative for Klaviyo reporting
Ideal for agencies and global brands
Connect multiple Klaviyo accounts — for different brands, stores, or countries — and view them all in a single, clear dashboard. No manual setup, no switching accounts, just instant portfolio reporting.Compare campaigns and automation flows side by side
Track automated journeys and one-off sends in the same view, so you can see exactly which drives the most engagement and revenue.Monitor Subscriber Growth
Track how your Klaviyo subscriber lists evolve over time. SEINō visualizes subscriber growth trends by segment, giving you a clear view of how your audience sizes change and develop.Get your historical campaign data out of Klaviyo
Use our Klaviyo integration to effortlessly pull all your raw campaign data and sync it directly to your BigQuery environment.Set alerts and pro-activly monitor your Klaviyo campaigns
Set triggers to monitor your Klaviyo campaign performance and get notified if anything is off.
Google Analytics
Combine Klaviyo and Google Analytics.
One of the biggest advantages of connecting SEINō with Klaviyo is the ability to combine the campaign results with website session data from Google Analytics.
You can even pinpoint which specific products were sold as a result of your emails, giving you actionable insights into which campaigns are driving revenue.
Klaviyo performance reports
Want to compare your top campaigns from the last 30 days? Just select the date range and we’ll show you opens, clicks, orders, and revenue side by side, including both one-off campaigns and automated flows.
Need to compare how different segments performed? Use your own Klaviyo subscriber data, like country, signup source, or gender, to break down results. You can also filter results by language, product category, or store.
A few examples of what SEINō helps you report on:
- Compare flows vs campaigns in one view
- Analyze open and click rates by demographic
- Spot underperforming campaigns before they impact revenue
- Automatically send reports to stakeholders (daily, weekly, monthly)
All without copy-pasting or building custom dashboards. Just clear performance insights, straight from your Klaviyo data.
Klaviyo revenue tracking
Klaviyo tracks revenue by attributing purchases back to emails. That’s helpful, but not always complete.
In SEINō, you can display both revenue numbers side by side per campaign. This helps you understand over- or under-attribution and choose which number you trust.
Whether you care about last-click, first-click, or session-based attribution, SEINō gives you the flexibility to decide.
The challenge:
- Revenue is tied to the send date of an email, not the purchase date
- Attribution rules are fixed inside Klaviyo and may not match how your business measures performance
- If you try to report via the API, totals often don’t match the dashboard
SEINō solves this in two ways:
- We pull attributed revenue directly from Klaviyo, so you can track exactly what Klaviyo says an email earned
- We let you bring in Google Analytics revenue too, so you can compare what Klaviyo reports with what actually happened on your site
Klaviyo data visualization
You don’t need to be a data analyst to create a dashboard in SEINō. With our drag-and-drop editor, you can build visual reports from your Klaviyo data:
- Mix Klaviyo data with other platforms like Google Analytics
- Add charts for opens, clicks, revenue, or any custom metric
- Group data by campaign, flow, segment, or product
- Spot underperforming campaigns before they impact revenue
- Automatically send reports to stakeholders (daily, weekly, monthly)
Want to track campaigns sent to specific markets over time? Or compare your best flows by revenue per email? Just add a chart. No code needed.
It’s a clean, fast way to turn raw Klaviyo data into visual insights your whole team can understand.
Klaviyo database development
Klaviyo gives you access to lists and segments, but it doesn’t show how those audiences are growing or shrinking. You can see current numbers, but not trends.
A healthy email database is about more than how many people you’ve added. It’s about who they are, how they engage, and how that changes over time.
With SEINō, we track your database evolution:
- See how many new Klaviyo subscribers you gained this week, and where they came from
- Track Klaviyo segment growth over months or quarters
- Understand how key audiences, like VIPs or recent buyers, behave over time
- Spot churn before it becomes a problem
This gives marketing teams a better understanding of their audience, and how email performance connects to long-term engagement.
Klaviyo API integration
Klaviyo has a powerful API, but it’s not always easy to work with, especially if you’re not a developer. The API gives you access to campaigns, flows, subscribers, and events.
But building a reliable integration means dealing with:
- Rate limits, especially on free plans
- Data inconsistencies between the UI and the API
- Complex JSON responses
- Constant API changes and version updates
- Stitching all events together and making the right aggregations
At SEINō, we’ve already done the work for you:
- Hundreds of development hours invested in building and maintaining a robust Klaviyo integration
- Daily monitoring to ensure the data stays clean and accurate
- A normalized data model so your metrics are consistent and reliable
Just connect your Klaviyo account. We handle the rest.
Sync Klaviyo events to BigQuery or another data warehouse
If your team works with a data warehouse, you probably want Klaviyo data available in your own environment, not just inside a dashboard.
With SEINō, you can:
- Automatically sync your Klaviyo email events, including sends, opens, clicks, and purchases, to your own BigQuery database
- Get a clean, query-ready Klaviyo data structure built for analysis
- Skip the engineering effort and focus on insights instead
Whether you’re sending a few thousand emails or managing billions of events a month, SEINō handles the infrastructure. You get full control over your Klaviyo data, without the overhead.
Frequently asked question about Klaviyo reporting
Can I compare flows and campaigns in one Klaviyo report?
Not in Klaviyo itself, flows and campaigns are reported separately. In SEINō, you can combine both in a single dashboard, filter by date, and compare their performance side by side. This is especially useful for teams that want to track all email touchpoints in one place.
How do I report across multiple Klaviyo accounts?
Klaviyo’s Portfolio Reporting is only available on select plans and is limited in flexibility. SEINō makes it easy to merge data from multiple Klaviyo accounts into a single reporting layer, great for agencies, international brands, or multi-store setups.
Can I track Klaviyo revenue in Google Analytics?
Klaviyo doesn’t natively sync with Google Analytics for revenue tracking. However, SEINō integrates with both platforms, letting you see Klaviyo-attributed revenue and Google Analytics revenue side by side — helping you understand the difference in attribution models.
How do I export Klaviyo data to BigQuery?
Klaviyo doesn’t offer direct BigQuery exports. With SEINō, you can automatically stream your Klaviyo email event data (sends, opens, clicks, conversions) into your own BigQuery project, no engineering needed. You get clean, query-ready data built for analysis.
Can I break down Klaviyo campaign performance by country or gender?
Not easily in Klaviyo. SEINō as an reporting alternative pulls in your subscriber properties (like location, gender, or signup source) from your Klaviyo account and lets you filter or group campaign performance by those attributes — turning your reporting into something actually useful for targeting and optimization.
How do I see subscriber list growth over time in Klaviyo?
Klaviyo shows current list sizes but doesn’t offer historical trend tracking. However, you can connect your Klaviyo account with SEINō as an reporting alternative. After connecting, SEINō keeps a daily history of your Klaviyo list and segment sizes, so you can track database growth, churn, or segment evolution over time.
Do I need technical knowledge to build a custom Klaviyo report with SEINō?
No, you do not need any technical knowledge. Our Klaviyo integration is plug-and-play, you simply enter your Klaviyo API credentials, and that’s it.
Is it safe to connect Klaviyo with SEINō?
Yes. We only require API read access, so we will never update or delete any data stored in Klaviyo. Additionally, we do not store any personal data from your subscribers in our platform.
How often is Klaviyo data updated in SEINō?
SEINō pulls data from Klaviyo several times a day, ensuring your dashboards stay accurate and up to date. You’ll typically see performance results within a few hours of sending a campaign.
Use cases
Explore how SEINō empowers different roles across your organization to optimize email marketing reporting and analytics.
Email marketer
Get the insights you need to create impactful email campaigns. Seino helps you understand your audience, optimize your strategy, and drive better results with real-time data and automated reporting.
CRM Manager
Integrate Seino with your CRM system to gain a 360-degree view of your customer interactions. Seino helps you optimize email campaigns, improve customer engagement, and make data-driven decisions that enhance retention.
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