5 Top SendGrid Alternatives for Email Analytics

According to a 2022 survey, 27% of US respondents admitted that they would likely purchase a product after receiving a brand’s email newsletter. And email analytics grant deep insights you can use to create better email campaigns to reach your target customers.

However, research shows that email open rates decreased by over 12% between 2021 and 2022. With a solid email analytics tool, you can see if your campaign is in this unfavorable percentile. Such software offers valuable subscriber data collection and segmentation options that will help you provide your audience with relevant content that opens and, more importantly, – sells. 

If you're using SendGrid to set up your ecommerce marketing campaigns and transactional emails but need more email performance analytics features, you've come to the right place.

In this article, you'll find five of the best SendGrid alternatives, each with a slightly different focus. Whether you're looking for more robust email metrics, easy automation or AI-driven decision-making, your optimal solution is on this list.

SendGrid alternative: Selection criteria

When looking for the best SendGrid alternatives, we considered a couple of vital features:

• Features for email analytics, testing and automation – Consider which capabilities are most important for your business goals. We've selected a few key features unique for each of the SendGrid alternatives listed below.
• Friendly and intuitive UI – Look for readable reports that will allow you to easily make data-driven decisions and a tool you don’t have to spend hours learning how to use.
• Integrations – Ensuring your email analytics tool seamlessly integrates with your company's tools is essential for efficient data transfer and streamlined work processes.
• The balance between price and quality – Consider the features most necessary for you and compare them with the cost. The key is finding the best value for your business – cheaper isn’t always better, but that's not to say that the most expensive tool will be best for you either.

Now let's see which email marketing services best suit your company's needs.

5 best SendGrid alternatives for email analytics

SEINō

SEINō is an advanced email tracking software that lets you track your email performance, monitor subscribers and their engagement with your content and get real-time insights into your email campaigns. This, in turn, allows you to mold your communication into a more relevant experience. Data-driven hyper-personalization is certainly worth the effort, since it generates an ROI of 42:1.

This ESP add-on offers unique, practical campaign comparison and benchmarking options. One reporting view gives insight into every campaign you've realized and how their results compare.

On top of that, SEINō offers the possibility to track the metrics of transactional emails. It gathers stats such as the number of transactions, total revenue, average order value and revenue per email sent and presents all this information in a clear-to-read form.

Although SEINō is not an email service provider, it's still one of the best SendGrid alternatives in terms of analytics. You'll see the best results when using it alongside your chosen ESP as an add-on improvement.

Image source: SEINō

Features

• Options to compare and benchmark many campaigns in one reporting view
• Transactional email campaign stats tracking
• Monitoring subscribers lists from within the app
• Insight into how the customer base is growing
• AI-powered analysis
• A highly customizable analytics system
• A/B testing
• Integrations with Deployteq, Selligent, Salesforce Marketing Cloud, Klaviyo, Braze, Google Analytics etc.

Image source: SEINō

Pricing

• Basic – €59/month or €590/year
• Standard – €129/month or €1,290/year
• Pro – €199/month or €1,990/year
• Enterprise – €499/month or €4,990/year

Keep in mind that SEINō is built on top of the API of your ESP. Some email service providers may charge extra for their API usage. We suggest you check this with your current ESP to avoid the risk of any extra costs.

Use cases and customer satisfaction

SEINō has helped Termeer Group (consisting of three fashion brands) save vast amounts of time on creating email reports – which they previously did manually. Now the reports are always up-to-date, without the need to copy or transfer any data. The CRM and email marketing team has direct access to deep customer insights, giving them a better understanding of their client base.

Another success story is the cooperation of SEINō with Glanbia – the largest sports supplement seller in the world. The company now has real-time information about its email marketing campaigns. This includes transactional email data and revenue level, with precise ecommerce data mapping. Comprehensive, complete email analytics is now done in minutes, not hours.

Litmus

Litmus is an alternative to SendGrid that helps agencies build, test, preview and track their emails for optimal email campaign effectiveness. It offers solutions for designers, developers, marketers and marketing leaders.

Customers rate Litmus higher in terms of its ease of use and functioning of features. It's ranked better, especially for its custom reports, email previews and overall value for price. However, it does have its downsides, such as a higher price and fewer capabilities (e.g., no click tracking, contact management or real-time reporting).

Image source: GetApp

Features

• Subscriber engagement statistics – device usage, Dark Mode, reliable opens, read time
• Filtering out opens impacted by Apple’s Mail Privacy Protection
• Integrated insights from Salesforce Marketing Cloud, Oracle Eloqua and Marketo, including open rate, click-through rate and click-to-open rate
• Customizable and shareable reports
• Drag-and-drop email builder with design and personalization options for creating customized emails
• Email deliverability testing
• Integrations with many ESP, code editors and cloud storage (Google Drive, Dropbox, OneDrive), as well as Slack and Trello

Pricing

• Basic – $99/month for one user and 1,000 email previews
• Plus – $199/month for five users and 2,000 email previews
• Enterprise plan – custom pricing to fit the individual customer's needs

The prices are 20% lower with an annual billing plan. There's also a 7-day free trial available.

Use cases and customer satisfaction

According to the company statistics, its services are used by over 700,000 customers, including Booking.com, Ford, Sony and Target.

Litmus has helped Hudl (a performance analysis company) to cut email review time by 40% and boost email accuracy by 70%. The company's success stories include mostly improving click-through rates and increasing campaign speed using automated emails that align more with customer needs.

See also: Litmus competitors

Klaviyo

Klaviyo is an intelligent marketing automation system. It collects customer data and lets you turn it into hyper-personalized promotional messages across channels. The tool features AI-driven optimization and predictions, behavior-based automation and advanced segmentation, which can result in 33% higher customer lifetime value.

On top of its email marketing services, Klaviyo also facilitates SMS/MMS sending. However, this feature is paid extra.

SendGrid has better options for transactional messages, while Klaviyo is stronger with marketing emails. Regarding email analytics, Klaviyo users enjoy automatically sub-categorizing subscribers based on their behavior. However, there's also no overall campaign analytics in this SendGrid alternative, which is where an email analytics add-on would come in handy.

Image source: GetApp

Features

• Personalized emails, texts and push notifications
• Behavior-triggered communication
• Grouping customer data (transactions, browsing history, predicted behaviors) into one profile view
• Data and contact segmentation
• Automated emails
• Pre-built and custom reports – track message performance, revenue growth, email vs. SMS delivery
• Over 300 built-in integrations for most business needs
• Real-time analytics of benchmarks based on data from other companies of similar size and industry

Image source: GetApp

Pricing

Klaviyo pricing largely depends on the number of contacts and your needs and preferences. It offers a free plan for up to 250 contacts, 500 monthly email sends and 150 SMS/MMS credits.

Prices start from $35/month for up to 500 contacts and 1,250 SMS/MMS credits or $20/month for just the email delivery services.

Here are some examples of what the paid plans can look like for various needs:

• $90/month – up to 1,500 contacts and 5,000 SMS/MMS credits ($45 for email only)
• $150/month – 10,000 email contacts or $240 with 10,000 SMS/MMS credits
• $450/month – up to 27,000 contacts (just the email delivery service)
• $1,385/month – 85,000 contacts and 20,000 SMS/MMS
• $1,955/month – up to 150,000 (email service only)

A custom premium plan is available for businesses with over 150,000 contacts.

Use cases and customer satisfaction

Tecovas, a Western goods brand, managed to improve its YoY growth in email revenue by 30.5% and reduce its unsubscribe rate by 22.8%.

Hedley & Bennett is a premium apron manufacturer. After opting for this SendGrid alternative, they saw a 66.2% growth in their YoY revenue.

Another example worth mentioning is a woman-owned, luxury medspa Urban You. Within their first month of working with Klaviyo, they saw 285 appointment bookings driven by the software.

See also: Klaviyo competitors

Brevo (Sendinblue)

Brevo is the rebranding of Sendinblue – a cloud-based platform used primarily to improve customer relationships through email and other marketing messages. It started as a simple email marketing automation platform but, with time, grew into a more complex CRM suite.

Compared to SendGrid, this alternative offers twice as many options for sending transactional emails, unlimited send logs, friendlier UI, ready-to-use plugins and integrations, all with no extra charge for contact list size. It's better for small ecommerce businesses that don't know how to create transactional emails with code and want to send everything from one place.

Image source: TrustRadius

Features

• Transactional Email service options (for developers)
• Email marketing automation platform
• Reporting and analytics – showing data such as unique and total clicks, opens, the average time to open, click-to-open rate
• Sales CRM platform that facilitates following up on leads and closing deals
• A/B testing (only available in the higher pricing plans)
• Integration with PayPal, Zoom, Zapier, Zendesk, WordPress, Salesforce and other digital tools

Pricing

Similarly to other SendGrid alternatives from our list, Brevo offers a couple of different paid plans:

• Free plan for companies with basic needs
• Starter – from $25/month
• Business – from $65/month
• Brevo Plus – custom price for enterprises with specific needs

Each pricing plan is customizable and comes with an unlimited number of contacts.

Use cases and customer satisfaction

Brevo is trusted by over 500,000 customers, who rate it on average 4.5/5 stars. Their clients include some well-known names, such as Michelin, eBay, Sodexo, Huawei and Carrefour.

This SendGrid email marketing alternative has even won a couple of rewards, including the 2023 Gold Stevie for Sales and Customer Service, Best Value for Price (Winter 2023) and Best Mid-Market Usability (Winter 2023).

See also: Top Brevo (formerly Sendinblue) alternative options

Wildmetrics

Another noteworthy SendGrid alternative is Wildmetrics. It's the only email and revenue analytics tool that interprets Stripe data using OpenAI. It gives companies insight into their monthly growth with a set of SaaS-related metrics.

As opposed to SendGrid, it's not an email service provider. Rather, it's a tool dedicated solely to analytics. It measures subscription revenue and other essential SaaS metrics. If you're looking for complex insights rather than a transactional email service provider, this is a valuable add-on that will boost the effectiveness of your ESP.

Image source: Wildmetrics website

Features

• Zero-setup integrations with Stripe or Segment with one click
• Auto-generated, AI-powered reports
• Option to ask AI and get actionable advice on top of metrics
• MRR goal setting
• All KPIs in one place, with progress tracking
• Metrics comparison options

Pricing

At the moment, this SendGrid alternative comes in two pricing options:

• Free plan for companies with up to €10,000 MRR
• Early bird access for €49/month – unlimited MRR

Use cases and customer satisfaction

Wildmetrics helped Wild Mail (ActiveCampaign for the European market) grow from €70k to €80k MRR in 4 months. The SendGrid competitor helped to track monthly revenue goals and implement weekly sprints and KPIs.

During the process, they changed:

• Email copy and positioning
• Email sequence for new trials
• Educational tutorials
• Getting started guide

These adjustments based on the data collected with Wildmetrics resulted in a 32% conversion rate increase.

SendGrid alternatives: comparison table

PlatformFeaturesPricingBest forSendGridBulk email sending
Email validation API
Email marketing campaigns with HTML or drag-and-drop editorFree plan (for basic needs only), then starting from $19.95/monthBig brands; Email marketing campaigns setupSEINōTransactional metrics
Data Explorer
Integrations
Segmentation toolsFrom €59/monthMedium to enterprise marketing agencies and ecommerce-driven companies; Email analyticsLitmusBuilding, personalizing, testing, reviewing and analyzing emailsFrom $99/monthSmall to medium companies; Email marketingKlaviyoSMS/MMS sending
Behavior-triggered communication
Advanced customer data segmentationFree plan (for basic needs only), then from $35/month and escalating with the number of contactsSmall businesses (up to 250 contacts); Marketing emails automationBrevo (Sendinblue)A/B testing
Automation and sales platforms
Custom reportingFree plan (for basic needs only), then starting from $25/monthCompanies with 1-10 employees and $1M-10M ARR; Marketing automationWildmetricsUnlimited reports
AI-powered recommendations
Data monitoring and benchmarksFree plan for up to €10,000 MRRCompanies with up to €10,000 MRR; Complex SaaS insights

Conclusion

Email analytics tools are essential for monitoring how your subscribers engage with your content – be it bulk transactional emails or personalized, well-branded marketing emails. In short, they allow you to see what actually works and what needs changing.

As you can see from the brief case studies listed above, monitoring email deliverability and performance is crucial for company and revenue growth.

With our list of the best SendGrid alternatives for email analytics, you can easily choose the tool that best suits your company's needs and personal preferences.

SEINō is a premium SaaS tool that works as an add-on to your existing ESP and leverages the data you’re already collecting. 

Schedule a free demo and if you enjoy its versatile options, pick a flexible pricing model that fits your needs.

SendGrid alternatives: FAQ

Can we use SendGrid for free? Yes, the basic version of the SendGrid email delivery service is free. It allows you to send 100 emails daily, with one teammate permission and one Event Webhook.

Why use SendGrid for email? SendGrid is an email marketing automation tool with options such as infrastructure scaling, ISP outreach, reputation monitoring, real-time analytics and managing other technical aspects of email delivery.

What type of software is SendGrid? SendGrid is an email service provider. It is a cloud-based software that acts as an engine for reliable email delivery without maintaining your own email servers.