How EQOM uses SEINō to report 11 Klaviyo accounts across 8 markets

EasyToys is one of the best-known e-commerce players in the Netherlands and beyond. With a broad assortment and multiple webshops, they serve a large and diverse customer base every day. The CRM team plays a key role: making sure that customers receive the right message at the right time.

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The challenge: from Excel to insight

Patrique Benes has been with EasyToys for over fifteen years and recently became Head of Marketing within the CRM team. When he stepped into the role, one thing stood out immediately:

“Our team was tracking everything manually in Excel sheets. Line by line, report by report. I knew right away this could be done smarter.”

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For a company with a database approaching nearly a million subscribers, operating across six different labels in eight countries, manual reporting simply wasn’t sustainable. Especially since the data was spread across eleven different Klaviyo accounts.

The complexity was enormous: each label had its own campaigns, its own CRM stakeholders, and country-specific differences in customer behavior and performance. Reporting across this many moving parts in a consistent way was almost impossible without the right tooling.

Just in manpower alone, the burden was significant: roughly 10 hours per week spent on manual reporting, equal to more than €26,000 per year. And that’s before even counting the development costs, BI team hours, and the maintenance of custom dashboards.

With SEINō, all of that custom work is simply no longer needed, saving EasyToys not only time, but also tens of thousands in avoided BI overhead.

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The migration: from Deployteq to Klaviyo

EasyToys made the decision to migrate from Deployteq to Klaviyo. A major step, since all campaigns, flows, and especially historical data had to come along.

“As Head of CRM I need to analyze trends over time. Without historical data you lose valuable context. SEINō made sure we kept that history.”

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Plug & Play with SEINō

Where a migration and a new reporting environment would normally turn into a large-scale data project, with SEINō it was surprisingly simple.

This meant EasyToys not only saved valuable time, but also avoided tens of thousands of euros in costs for what would otherwise have been a traditional BI project.

“With SEINō it was literally plug & play. What many BI teams need weeks or even months for, we had done in days.”

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Limitations removed

SEINō adds the missing layer of reporting that CRM teams need every day.

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The results: faster, smarter, more valuable

With SEINō, EasyToys can now:

• Save €26,000+ per year in manual reporting costs.
• Avoid tens of thousands in BI overhead by eliminating custom dashboard development and maintenance.
• Report and decide faster with real-time dashboards.
• Expand plug & play: new metrics live within days instead of months.
• Manage multi-label complexity: consistent dashboards across 6 labels and 11 countries, with both local and global views.
• Capture revenue opportunities: by steering faster on segment value and lead sources, even a 2% uplift per campaign translates into thousands of euros in additional revenue.

“I can now see at a glance how campaigns are performing, where our leads come from, and how valuable they are over time.”

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Conclusion: why SEINō?

For EasyToys, SEINō turned a manual reporting challenge into data-driven CRM success. By combining historical data, integrating seamlessly with both Deployteq and Klaviyo, and offering plug & play dashboards, the CRM team gained the control and speed they need to manage a large and dynamic database effectively.

For other CRM managers and email marketers this is the key takeaway: with SEINō you have a complete dashboard live within days, without lengthy BI projects. The gains are clear: time savings, cost savings, and revenue growth.