General Terms and Conditions

‍Effective Date: 01-01-2023
Last Updated: 28-11-2025
Company: SEINō B.V., Randstad 22-15, 1316 BN Almere, The Netherlands
Contact: legal@seino.ai

1. Purpose

These General Terms & Conditions (“Terms”) apply to all access to and use of the SEINō platform, features, documentation, and related services (the “Service”). Any order form, online checkout, or proposal you accept with SEINō (an “Order”) incorporates these Terms.

Order of precedence: If there is a conflict between documents, the following order of precedence applies, each solely with respect to its subject matter:

the Order (including any negotiated terms),
the Data Processing Agreement (DPA) for personal data,
these Terms,
any referenced policies or documentation as published at help.seino.ai, as updated from time to time.

2. Definitions (short and clear)

Client / you: The legal entity using SEINō.
Authorized Users: People you allow to use your SEINō tenant.
Customer Data: Your data (including Personal Data) you upload or connect via integrations.
Personal Data: Any information about an identified or identifiable person.
Subprocessors: Third parties SEINō uses to help provide the Service.
Documentation: Help pages at help.seino.ai and other guides we publish.

3. The Service

SEINō provides analytics, dashboards, and reporting for CRM/email platforms. Supported integrations and data types are listed in the Documentation.
We may improve or change features over time. Changes that remove core functionality or materially reduce value will be communicated in advance where reasonably possible.
Beta features may be labeled as such and are provided “as is,” may change or be removed at any time.

4. Your license and our IP

We grant you a non-exclusive, non-transferable right to use the Service during your subscription, only for your internal business purposes and within the usage limits in your Order.
We (and our licensors) own all IP in the Service and Documentation. You own your Customer Data.
You may give feedback; we can use it to improve the Service without obligation or attribution.

5. Your responsibilities (use rules)

Keep account credentials confidential; ensure MFA is used where provided.
Don’t: misuse APIs, reverse engineer the platform, overload or bypass security, or resell the Service unless agreed in writing.
Provide accurate, lawful Customer Data and keep your systems/integrations in working order.
Ensure your Authorized Users comply with these Terms.

6. Subprocessors and third parties

We use Subprocessors (hosting, monitoring, email, etc.) under contracts that impose equivalent data protection obligations.
A current list or method to obtain it is made available upon request or in the Documentation.
Where Personal Data is involved, subprocessor engagement is governed by the DPA.

7. Data protection (GDPR) & privacy

We act as Processor and you act as Controller for Personal Data.
The DPA governs all Personal Data processing; the DPA prevails over these Terms for data matters.
International transfers (if any) use lawful transfer mechanisms (e.g., SCCs).
Data retention & deletion: We follow SEINō’s Data Retention Policy. After termination, we provide a data export window (see §12) and then delete or anonymize Customer Data unless law requires retention.

We use industry-standard security controls (encryption in transit/at rest, access controls, monitoring) as described in our Information Security Policy. Breach notifications will follow the DPA (notify without undue delay and within 72 hours of confirmation of a personal data breach).

Privacy contact / DPO: privacy@seino.ai
See also our Data Protection Policy, Information Security Policy and Incident Response Plan.

8. Data Use for Benchmarking & Aggregated Reports

SEINō may process Customer Data in an aggregated and de-identified form for the purposes of:
- Creating benchmarking insights across industries and regions,
- Generating usage statistics and trend reports, and
- Improving and developing SEINō’s products and services.
Aggregated data will not identify the Client, its Authorized Users, or its customers, and will not disclose Confidential Information.
This use is compatible with GDPR because the data is processed only after it is anonymized or pseudonymized to the extent that individuals are no longer identifiable.
SEINō may publish aggregated reports (e.g., “average open rates by sector”) provided no Client or individual is identifiable.

9. Support, Availability & Force Majeure

Support hours & channels are described in the Documentation (help.seino.ai).
Availability target: We aim for 99.9% monthly uptime. This is a target, not a guaranteed SLA unless your Order includes an SLA addendum.
Planned maintenance: We try to schedule outside peak hours with advance notice where reasonable.
Exclusions: Downtime caused by factors outside our reasonable control (force majeure, internet/provider failures, your systems or changes, misuse, beta features, third-party platform outages) is excluded from any availability target or credits.

10. Professional services (optional)

If SEINō provides setup, consulting, or onboarding, the scope and fees will be described in the Order or in a separate statement of work (SOW).
Deliverables are licensed for your internal use with the Service unless otherwise stated.
Unless explicitly included in your subscription plan, professional services are billed separately.

11. Fees, taxes & billing

Tiered pricing: Subscriptions are based on usage tiers (e.g., email or SMS sends) as explained in the Documentation. If you exceed your tier, fees will not change mid-cycle. Administrators will be notified and can upgrade for the next cycle.
Published pricing: Current plans are listed at seino.ai/pricing. These apply to new subscriptions or plan changes; existing subscriptions keep agreed pricing until renewal unless stated otherwise in the Order.
Billing & payments: Fees are billed in advance (usage-based fees in arrears). Self-service plans are paid via Stripe or other supported methods; payments are subject to Stripe’s terms and SEINō is not responsible for Stripe errors. Enterprise accounts may be invoiced, payable within 14 days from invoice date, unless otherwise agreed.
Taxes & late payment: Fees exclude VAT and applicable taxes. Late or unpaid invoices may incur statutory interest and may result in suspension after 14+ days overdue.
Price changes & refunds: Price changes take effect at renewal unless agreed otherwise. Payments already made are non-refundable, except where required by law.

12. Term, renewal, and suspension

Free trial: All subscriptions start with a 14-day free trial. If no billing details are added, the account is suspended and no fees apply.
Subscription start: Adding billing details activates your paid subscription at the end of the trial.
Billing cycle: Subscriptions run on a monthly or yearly cycle, as chosen in your Order or described in the Documentation.
Renewal & cancellation: Subscriptions renew automatically for the same cycle unless cancelled. A workspace administrator can cancel anytime in the SEINō platform. Cancellation takes effect at the end of the current cycle. Payments already made are non-refundable, except where required by law.
Tier adjustments: The tier for the next cycle is based on current usage. SEINō will notify administrators if usage exceeds the tier but will not increase fees mid-cycle.
Suspension: We may suspend the Service if these Terms are breached, if payment is overdue, or to protect the Service or others.

13. Ending the agreement & data export

Termination for cause: Either party may terminate this Agreement immediately if the other party seriously breaches these Terms and does not fix the issue within a reasonable period after notice (10 days for non-payment, 30 days for other material breaches).
Data export: When a subscription ends (by cancellation, non-renewal, or termination), workspace administrators can export available data from the platform. SEINō provides a 30-day export window after the end of the subscription. Customer Data is securely deleted or anonymized within 90 days in line with our Data Retention Policy, unless retention is required by law.

14. Confidentiality

Each party will protect the other’s Confidential Information with the same care it uses for its own (and at least reasonable care), use it only to perform under these Terms, and share it only with people who need to know and are under confidentiality obligations.

15. Warranties & disclaimers

We warrant we have the right to provide the Service and will provide it with reasonable skill and care.
Disclaimers: Except as expressly stated, the Service is provided “as is”. We don’t guarantee that reports are error-free, that third-party platforms will not change their APIs, or that the Service will meet every unique requirement. You’re responsible for how you interpret and act on analytics.

16. Indemnities (third-party claims)

By SEINō: We’ll defend and indemnify you against third-party claims alleging that your authorized use of the Service infringes a third party’s IP right, and pay final damages/costs awarded, provided you (a) notify us promptly, (b) allow us to control the defense, and (c) cooperate. We may modify the Service, obtain rights, or refund prepaid fees for the remaining term and terminate the impacted subscription if required.
By Client: You’ll defend and indemnify us against third-party claims arising from Customer Data (including lack of rights to use it), unlawful use, or use in violation of these Terms or the law.

17. Limitation of liability

Cap: Each party’s total aggregate liability under these Terms will not exceed the fees paid or payable by you to SEINō for the Service in the 12 months before the event giving rise to liability.
Exclusions: Neither party is liable for indirect or consequential losses (lost profits, revenue, business, data), or punitive damages.
Carve-outs: The cap doesn’t apply to (a) your payment obligations; (b) either party’s breach of confidentiality; (c) your infringement/misuse of our IP; (d) your indemnity obligations; or (e) liability that cannot be limited under applicable law.

18. Compliance, anti-bribery, export

Each party will comply with applicable laws (including data protection). You represent you are not located in a sanctioned jurisdiction and will not use the Service contrary to export control laws. Both parties will maintain policies prohibiting bribery and corruption.

19. Publicity

We may use your name and logo to identify you as a customer on our website and marketing materials. You can withdraw this permission by emailing hello@seino.ai.

SEINō may also reference aggregated, anonymized benchmarking data in industry reports, provided no Client or individual is identifiable.

20. Assignment & subcontracting

You may not assign your rights or obligations under these Terms without our consent (not to be unreasonably withheld). We may assign to an affiliate or in connection with a merger, acquisition, or sale of assets, and may subcontract (including to Subprocessors) provided we remain responsible.

21. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated in advance and will apply from the next renewal unless the change is required by law or to address a security/legal issue. If you continue using the Service after the effective date, you accept the updated Terms.

22. Notices

Formal notices under these Terms must be sent by email to the addresses in the Order or:

General inquiries: hello@seino.ai
Privacy & data protection: privacy@seino.ai
Legal notices: legal@seino.ai

23. Governing law & venue

These Terms are governed by Dutch law. Courts of Amsterdam, The Netherlands have exclusive jurisdiction, unless otherwise required by law.

24. Entire agreement & severability

These Terms, the Order, the DPA, and referenced policies are the entire agreement about the Service. If a court finds a clause unenforceable, the rest remains in effect, and the clause will be replaced with an enforceable one that most closely reflects the intent.