Where do a CRM team’s hours go each month?

Zeeman, a well-known retail chain, has integrated their Deployteq environment with SEINō to enhance their email marketing operations. This integration retains historical email data from Deployteq, allowing Zeeman to maintain continuity in their marketing analytics.

Zeeman

Retail

Challenge

Time-consuming repetitive tasks. Significant time was spent on repetitive tasks such as generating VIC reports and monitoring sub-KPIs.

Campaign efficiency. Each campaign required individual performance tracking, which was time-intensive.

Limited insights. There was a need for deeper insights into email campaign performance using Google Analytics data.

Dependency on data analysts. The CRM team relied heavily on data analysts for segment analyses and trend identification.

Saved in total: 21 h / month
Campaign tracking across regions: 8 h / month
VIC reports and KPI monitoring: ~7 h / month
Google Analytics insights: 4 h / month
Segmented analyses without SQL: 2 h / month

Solution

By leveraging SEINō, Zeeman achieved the following improvements:

Automation of repetitive tasks. Automated VIC reports and KPI monitoring through SEINō, saving approximately 7 hours per month and allowing the team to respond to opportunities faster.

Streamlined campaign tracking. Enabled real-time monitoring of campaign performance across different regions, saving 8 hours per month and allowing quicker campaign adjustments.

Enhanced campaign insights. Leveraged Google Analytics data to gain insights into email performance, saving 4 hours per month and providing a clearer view of campaign effectiveness.

Independent data analysis. Empowered the CRM team to conduct segmented analyses without SQL knowledge, saving 2 hours per month and enabling faster action on identified opportunities.

Added value

Increased efficiency. Overall, Zeeman saved a total of 21 hours per month through automation and improved processes.

Cost savings. The time savings translated into significant cost savings.

Decision-making. The CRM team could now independently identify trends, opportunities, and irregularities, leading to better decision-making and more targeted marketing efforts.

Greater flexibility. With reduced dependency on data analysts, the marketing team gained greater flexibility and responsiveness in their operations.

Conclusion

The integration of Deployteq with SEINō has significantly enhanced Zeeman’s email marketing efficiency and insight capabilities. By automating repetitive tasks, providing real-time campaign insights, and enabling independent data analysis, Zeeman has achieved substantial time and cost savings, improved decision-making, and greater operational flexibility.

Where do a CRM team’s hours go each month?

Challenge

Solution

Added value

Conclusion

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