Email analytics tools and software: how to choose the right setup for your CRM team
Compare email analytics tools and software by type, from ESP reports and GA4 to BI connectors and CRM marketing analytics, and learn how to choose.
Tools ·
Articles
What we learned in our A/B testing workshop with SEINō users
What we learned when SEINō users mapped their A/B testing workflows, voted on the hardest problems and helped shape our next experiments work.
Guides ·
How to report on customer segments with Deployteq metadata and SEINō
Use Deployteq Smarty templates to capture customer context at send time, map it to SEINō reporting dimensions and connect email results to website behavior.
Guides ·
Send Date vs Event Date: Which Should You Use?
See how send date and event date change an email campaign report, when to use each, and why results can differ across reporting periods.
Guides ·
Email Marketing Audit: A Practical 5-Part Checklist
Audit email performance, content, design, deliverability, and automations with a checklist that turns findings into clear next steps.
Guides ·
Email Click-Through Rate: How to Calculate and Improve It
Learn how to calculate email click-through rate, distinguish unique clickers from total clicks and click-to-open rate, and find what to improve.
Metrics ·
Archive
- Email Conversion Rate: How to Calculate and Improve It Metrics ·
- 5 Email Marketing Dashboard Examples for Better Decisions Guides ·
- Email marketing KPIs Metrics ·
- Email marketing report: what to include and how to explain the results Guides ·
- SEINō an alternative to Power BI, Tableau, or Looker Studio? Comparisons ·
- Email on Acid vs Litmus: which email testing tool fits your team? Comparisons ·
- Email unsubscribe rate: how to calculate it and what to do when it rises Metrics ·
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