The people you’ll work with
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Talking to people, building relationships and keeping things moving.
Kevin Steba
Customers & Partnerships
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Finds and builds new ways for SEINō to help customers every day.
Jeroen Visser
Product & Development
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Making sure the data flows and everything works behind the scenes.
Jan Kramer
Data & Development
We believe great products and relationships are built with care, not pressure.
SEINō helps CRM teams understand their performance, make better decisions and spend more time on the work they enjoy.
We're an independent software company with big ambitions, built with our own resources. That independence gives us room to make long-term decisions, invest in our product and focus on what matters most to our customers.
We want to build something valuable, grow sustainably and keep the work enjoyable for our customers, partners and ourselves.
Keep things simple
Powerful technology doesn't have to be complicated. We make complex data understandable and accessible.
Stay independent
We grow at our own pace, make our own decisions and focus on doing what's right rather than what's expected.
Keep it human
We believe in real relationships, honest conversations and being there when people need us.
Enjoy the journey
Success isn't just about growth or revenue. It's about building something meaningful and enjoying the process together.
Trusted by 100+ organizations to understand and improve their CRM performance.
Questions about us
Still have questions? Contact us
Where does the name SEINō come from?
From the Japanese word seinō (性能), meaning performance. It felt right for what we wanted to build: a place where CRM teams can finally see how their work is doing.
How do you guys know each other?
We all worked in Schiphol Airport's Customer Experience department. When Kevin asked Jeroen to help build SEINō, Jeroen wanted Jan on the team too. That's how the three of us came together.
When was SEINō founded?
In March 2021, by Kevin, Jeroen and Jan. The idea came from Kevin's own work with CRM teams: he wanted an easier way to understand their results, so the three of us built one.
Can we do business together?
We'd love to hear what your team is trying to achieve. Then we can see together whether SEINō can help, and you'll get to know the people behind the product.
What's next for SEINō?
There's plenty more on our list. We keep building on what customers show and tell us, one step at a time and at a pace that feels right for us.
Understand and improve your CRM Marketing.
Bring your questions to a demo. We can explore how SEINō fits your data, reporting needs and way of working.